A&W Restaurants fooled around with social media users by saying its mascot Rooty the Great Root Bear will be wearing jeans going forward. .“We knew people would notice because he’s literally a six-foot tall bear wearing an orange sweater,” said A&W in a Tuesday statement. .“But now we get it — even a mascot’s lack of pants can be polarizing.” .A&W said Rooty has been its spokesperson since 1963. It said he is “un-bear-ably cute and im-paws-ssible to replace.” .It concluded by saying it's confident Rooty will “continue to champion good food and good times for many years to come… now in denim.” .It turned out the tweet was meant to prank people. ."Is now a good time to mention this is a joke?" it said. .This statement appeared to be copying M&M’s, which said Monday it was putting an indefinite pause on its spokescandies after it made changes to them. .READ MORE: M&M’s scraps candy mascots to stop offending people.“We weren’t sure if anyone would even notice,” said M&M’s. .“And we definitely didn’t think it would break the internet.”
A&W Restaurants fooled around with social media users by saying its mascot Rooty the Great Root Bear will be wearing jeans going forward. .“We knew people would notice because he’s literally a six-foot tall bear wearing an orange sweater,” said A&W in a Tuesday statement. .“But now we get it — even a mascot’s lack of pants can be polarizing.” .A&W said Rooty has been its spokesperson since 1963. It said he is “un-bear-ably cute and im-paws-ssible to replace.” .It concluded by saying it's confident Rooty will “continue to champion good food and good times for many years to come… now in denim.” .It turned out the tweet was meant to prank people. ."Is now a good time to mention this is a joke?" it said. .This statement appeared to be copying M&M’s, which said Monday it was putting an indefinite pause on its spokescandies after it made changes to them. .READ MORE: M&M’s scraps candy mascots to stop offending people.“We weren’t sure if anyone would even notice,” said M&M’s. .“And we definitely didn’t think it would break the internet.”
