They’re mad as heck and they’re not going to take it. At least, not lying down.After staying on the sidelines, sexual minority advocacy group Human Rights Campaign (HRC) lashed out at anti-woke crusader Robby Starbuck on Thursday, a day after he successfully convinced Ford to abandon its DEI policies..Ford — along with Tractor Supply, John Deere, Harley Davidson, Jack Daniel’s and Lowe’s — all promised to recuse themselves from HRC’s Corporate Equality Index which benchmarks Fortune 500 companies corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees.Inclusion in the index has sparked a backlash from the likes of Starbuck, who claims DEI initiatives don’t stack up with the core values of the vast majority of American consumers..In a heated exchange on Twitter (“X”), HRC called Ford ‘No So Tough’ by “abandoning its commitments to an inclusive workplace, cowering to MAGA weirdo Robby Starbuck.”“With the LGTBQ+ community wielding $1.4 trillion in spending power and 30% of Gen Z identifying as LGBTQ+, we won’t forget this shortsighted decision and its impact.”.TOOL TIME: Lowe’s home improvement latest to get hammered in anti-DEI push.DRIVE MY CAR: Ford the latest to pull DEI U-turn in face of anti-woke Starbuck .BOTTOMS UP: Jack Daniel’s the latest to dump DEI policies.Undeterred, Starbuck shot back: “Hilarious. Your influence in corporate America was a house of cards and I pushed the first card to topple it,” he posted in his own Tweet.“Your support comes from woke government, globalist elites, gender studies professors and college Marxists. My support comes from everyday working class people who make our country run everyday.”.REVERSE COURSE!: Harley-Davidson latest to buckle under DEI blitz.BUSINESS 101: Ex-Levi’s exec blasts ‘elitist jerks’ at Harley-Davidson, Bud Light for failing to put customer first.UNHAPPY HOUR: Former Bud exec says the brand facing long term woes.Wikipedia describes Starbuck as “an American conspiracy theorist, conservative activist and former music director.”In 2022, he ran for Congress as a write-in candidate in Tennessee but was defeated. His documentary, The War on Children is now streaming on his website.
They’re mad as heck and they’re not going to take it. At least, not lying down.After staying on the sidelines, sexual minority advocacy group Human Rights Campaign (HRC) lashed out at anti-woke crusader Robby Starbuck on Thursday, a day after he successfully convinced Ford to abandon its DEI policies..Ford — along with Tractor Supply, John Deere, Harley Davidson, Jack Daniel’s and Lowe’s — all promised to recuse themselves from HRC’s Corporate Equality Index which benchmarks Fortune 500 companies corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees.Inclusion in the index has sparked a backlash from the likes of Starbuck, who claims DEI initiatives don’t stack up with the core values of the vast majority of American consumers..In a heated exchange on Twitter (“X”), HRC called Ford ‘No So Tough’ by “abandoning its commitments to an inclusive workplace, cowering to MAGA weirdo Robby Starbuck.”“With the LGTBQ+ community wielding $1.4 trillion in spending power and 30% of Gen Z identifying as LGBTQ+, we won’t forget this shortsighted decision and its impact.”.TOOL TIME: Lowe’s home improvement latest to get hammered in anti-DEI push.DRIVE MY CAR: Ford the latest to pull DEI U-turn in face of anti-woke Starbuck .BOTTOMS UP: Jack Daniel’s the latest to dump DEI policies.Undeterred, Starbuck shot back: “Hilarious. Your influence in corporate America was a house of cards and I pushed the first card to topple it,” he posted in his own Tweet.“Your support comes from woke government, globalist elites, gender studies professors and college Marxists. My support comes from everyday working class people who make our country run everyday.”.REVERSE COURSE!: Harley-Davidson latest to buckle under DEI blitz.BUSINESS 101: Ex-Levi’s exec blasts ‘elitist jerks’ at Harley-Davidson, Bud Light for failing to put customer first.UNHAPPY HOUR: Former Bud exec says the brand facing long term woes.Wikipedia describes Starbuck as “an American conspiracy theorist, conservative activist and former music director.”In 2022, he ran for Congress as a write-in candidate in Tennessee but was defeated. His documentary, The War on Children is now streaming on his website.