No more Mr. Nice Guy, buddy.Bud Light is taking the gloves off — literally — in its bid to belly up and back into the good books of beer drinkers by inking a six-year sponsorship with UFC.It's the latest move by the brewery to to recover its reputation along with hundreds of millions of dollars in lost sales and billions in market cap over its hook-up with transgender Dylan Mulvaney..At the risk of being called sissies, on Tuesday, America’s preeminent tough-guy-mixed-martial-arts organization announced the agreement to prominently post the disgraced suds brand in its broadcasts and online content starting in 2024.Despite a previous falling out, UFC president Dana White told Fox News he was able to overlook Bud’s prior transgressions due to its commitment to traditional “core values” such as its support for ‘real men’ — disabled US military veterans, first responders and law enforcement officers.."I'm very big into law enforcement and military. And over the last, I don't know how many years, they've spent like $45 million taking care of these servicemen and first responders who have died, taking care of their families, scholarships for their kids and things like that. So I am very aligned with Anheuser-Busch," White told Sean Hannity on Tuesday."They were the first beer company that we really did business with. They were our first real big sponsor when we were getting started and now we're back with them," White said. "I know all the controversy and everything else, but for myself, going into a long-term deal with another sponsor, I want to be with somebody that I'm actually aligned with.".The deal is reported worth USD$100 million and is the largest in UFC’s history..This is what the Western Standard is up againstThe Trudeau government is funding lies and propaganda by directly subsidizing the mainstream media. They do this to entrench the powerful Eastern, woke and corrupt interests that dominate the political, social and economic institutions in Canada. Federal authorities are constantly trying to censor us and stop us from publishing the stories that they don’t want you to read. Ottawa may weaponize our taxes and police against us, but we’ve got a powerful ally on our side.You. Free men, and free women. We need you to stand with us and become a member of the Western Standard. Here’s what you will get for your membership:Unlimited access to all articles from the Western Standard, Alberta Report, West Coast Standard, and Saskatchewan Standard, with no paywall. Our daily newsletter delivered to your inbox. .Access to exclusive Member-only WS events.Keep the West’s leading independent media voice strong and free.If you can, please support us with a monthly or annual membership. It takes just a moment to set up, and you will be making a big impact on keeping one the last independent media outlets in Canada free from Ottawa’s corrupting influence.
No more Mr. Nice Guy, buddy.Bud Light is taking the gloves off — literally — in its bid to belly up and back into the good books of beer drinkers by inking a six-year sponsorship with UFC.It's the latest move by the brewery to to recover its reputation along with hundreds of millions of dollars in lost sales and billions in market cap over its hook-up with transgender Dylan Mulvaney..At the risk of being called sissies, on Tuesday, America’s preeminent tough-guy-mixed-martial-arts organization announced the agreement to prominently post the disgraced suds brand in its broadcasts and online content starting in 2024.Despite a previous falling out, UFC president Dana White told Fox News he was able to overlook Bud’s prior transgressions due to its commitment to traditional “core values” such as its support for ‘real men’ — disabled US military veterans, first responders and law enforcement officers.."I'm very big into law enforcement and military. And over the last, I don't know how many years, they've spent like $45 million taking care of these servicemen and first responders who have died, taking care of their families, scholarships for their kids and things like that. So I am very aligned with Anheuser-Busch," White told Sean Hannity on Tuesday."They were the first beer company that we really did business with. They were our first real big sponsor when we were getting started and now we're back with them," White said. "I know all the controversy and everything else, but for myself, going into a long-term deal with another sponsor, I want to be with somebody that I'm actually aligned with.".The deal is reported worth USD$100 million and is the largest in UFC’s history..This is what the Western Standard is up againstThe Trudeau government is funding lies and propaganda by directly subsidizing the mainstream media. They do this to entrench the powerful Eastern, woke and corrupt interests that dominate the political, social and economic institutions in Canada. Federal authorities are constantly trying to censor us and stop us from publishing the stories that they don’t want you to read. Ottawa may weaponize our taxes and police against us, but we’ve got a powerful ally on our side.You. Free men, and free women. We need you to stand with us and become a member of the Western Standard. Here’s what you will get for your membership:Unlimited access to all articles from the Western Standard, Alberta Report, West Coast Standard, and Saskatchewan Standard, with no paywall. Our daily newsletter delivered to your inbox. .Access to exclusive Member-only WS events.Keep the West’s leading independent media voice strong and free.If you can, please support us with a monthly or annual membership. It takes just a moment to set up, and you will be making a big impact on keeping one the last independent media outlets in Canada free from Ottawa’s corrupting influence.