Anheuser-Busch (AB) has announced that Alissa Heinerscheid, vice president of marketing at Bud Light, will take a leave of absence following a Bud Light boycott over a partnership with transgender activist Dylan Mulvaney.. Bud Light Clydesdale Horse .Todd Allen, vice president of global marketing at Budweiser, replaces Heinerscheid as part of a larger shake-up where “senior marketers are more closely connected to every aspect of our brand’s activities,” said an AB statement..The controversy began when Mulvaney, a man who identifies as a woman, was involved in a Bud Light advertising campaign, which included a custom Bud Light beer can with Mulvaney's face on it..READ MORE Anheuser-Busch loses over $6 billion in market value after partnership with transgender activist.Heinerscheid faced criticism after an interview where she said that the beer brand needed to update its “out of touch” and “fratty” image. After the interview, photos of Heinerscheid appeared online showing her drinking beer in a “fratty setting.” .Bud Light's partnership with Dylan Mulvaney drew criticism from country music stars Travis Tritt and John Rich, while Kid Rock posted a video of himself shooting cases of the beer and saying, “F*** Bud Light and f*** Anheuser-Busch.” .AB faced calls for a boycott and threats against its facilities..READ MORE SLOBODIAN: Budweiser’s Clydesdale horse is back, lost customers aren't buying it.The company released a statement from CEO Brendan Whitworth, which did not contain an apology to offended customers or mention Mulvaney and aired a pro-America advertisement featuring a Clydesdale horse..The CEO’s statement said that Bud Light is focused on “brewing great beer for all customers” and making a “positive impact in communities and the country.”.READ MORE Anheuser-Busch CEO addresses Bud Light backlash over transgender partnership.AB said that its facilities had faced threats..The White House condemned the “violence and vitriol” against transgender Americans.
Anheuser-Busch (AB) has announced that Alissa Heinerscheid, vice president of marketing at Bud Light, will take a leave of absence following a Bud Light boycott over a partnership with transgender activist Dylan Mulvaney.. Bud Light Clydesdale Horse .Todd Allen, vice president of global marketing at Budweiser, replaces Heinerscheid as part of a larger shake-up where “senior marketers are more closely connected to every aspect of our brand’s activities,” said an AB statement..The controversy began when Mulvaney, a man who identifies as a woman, was involved in a Bud Light advertising campaign, which included a custom Bud Light beer can with Mulvaney's face on it..READ MORE Anheuser-Busch loses over $6 billion in market value after partnership with transgender activist.Heinerscheid faced criticism after an interview where she said that the beer brand needed to update its “out of touch” and “fratty” image. After the interview, photos of Heinerscheid appeared online showing her drinking beer in a “fratty setting.” .Bud Light's partnership with Dylan Mulvaney drew criticism from country music stars Travis Tritt and John Rich, while Kid Rock posted a video of himself shooting cases of the beer and saying, “F*** Bud Light and f*** Anheuser-Busch.” .AB faced calls for a boycott and threats against its facilities..READ MORE SLOBODIAN: Budweiser’s Clydesdale horse is back, lost customers aren't buying it.The company released a statement from CEO Brendan Whitworth, which did not contain an apology to offended customers or mention Mulvaney and aired a pro-America advertisement featuring a Clydesdale horse..The CEO’s statement said that Bud Light is focused on “brewing great beer for all customers” and making a “positive impact in communities and the country.”.READ MORE Anheuser-Busch CEO addresses Bud Light backlash over transgender partnership.AB said that its facilities had faced threats..The White House condemned the “violence and vitriol” against transgender Americans.
