Anheuser-Busch (AB) has announced that Alissa Heinerscheid, vice president of marketing at Bud Light, will take a leave of absence following a Bud Light boycott over a partnership with transgender activist Dylan Mulvaney.. Bud Light Clydesdale Horse .Todd Allen, vice president of global marketing at Budweiser, replaces Heinerscheid as part of a larger shake-up where “senior marketers are more closely connected to every aspect of our brand’s activities,” said an AB statement..The controversy began when Mulvaney, a man who identifies as a woman, was involved in a Bud Light advertising campaign, which included a custom Bud Light beer can with Mulvaney's face on it..READ MORE Anheuser-Busch loses over $6 billion in market value after partnership with transgender activist.Heinerscheid faced criticism after an interview where she said that the beer brand needed to update its “out of touch” and “fratty” image. After the interview, photos of Heinerscheid appeared online showing her drinking beer in a “fratty setting.” .Bud Light's partnership with Dylan Mulvaney drew criticism from country music stars Travis Tritt and John Rich, while Kid Rock posted a video of himself shooting cases of the beer and saying, “F*** Bud Light and f*** Anheuser-Busch.” .AB faced calls for a boycott and threats against its facilities..READ MORE SLOBODIAN: Budweiser’s Clydesdale horse is back, lost customers aren't buying it.The company released a statement from CEO Brendan Whitworth, which did not contain an apology to offended customers or mention Mulvaney and aired a pro-America advertisement featuring a Clydesdale horse..The CEO’s statement said that Bud Light is focused on “brewing great beer for all customers” and making a “positive impact in communities and the country.”.READ MORE Anheuser-Busch CEO addresses Bud Light backlash over transgender partnership.AB said that its facilities had faced threats..The White House condemned the “violence and vitriol” against transgender Americans..This is what the Western Standard is up againstThe Trudeau government is funding lies and propaganda by directly subsidizing the mainstream media. They do this to entrench the powerful Eastern, woke and corrupt interests that dominate the political, social and economic institutions in Canada. Federal authorities are constantly trying to censor us and stop us from publishing the stories that they don’t want you to read. Ottawa may weaponize our taxes and police against us, but we’ve got a powerful ally on our side.You. Free men, and free women. We need you to stand with us and become a member of the Western Standard. Here’s what you will get for your membership:Unlimited access to all articles from the Western Standard, Alberta Report, West Coast Standard, and Saskatchewan Standard, with no paywall. Our daily newsletter delivered to your inbox. .Access to exclusive Member-only WS events.Keep the West’s leading independent media voice strong and free.If you can, please support us with a monthly or annual membership. It takes just a moment to set up, and you will be making a big impact on keeping one the last independent media outlets in Canada free from Ottawa’s corrupting influence.
Anheuser-Busch (AB) has announced that Alissa Heinerscheid, vice president of marketing at Bud Light, will take a leave of absence following a Bud Light boycott over a partnership with transgender activist Dylan Mulvaney.. Bud Light Clydesdale Horse .Todd Allen, vice president of global marketing at Budweiser, replaces Heinerscheid as part of a larger shake-up where “senior marketers are more closely connected to every aspect of our brand’s activities,” said an AB statement..The controversy began when Mulvaney, a man who identifies as a woman, was involved in a Bud Light advertising campaign, which included a custom Bud Light beer can with Mulvaney's face on it..READ MORE Anheuser-Busch loses over $6 billion in market value after partnership with transgender activist.Heinerscheid faced criticism after an interview where she said that the beer brand needed to update its “out of touch” and “fratty” image. After the interview, photos of Heinerscheid appeared online showing her drinking beer in a “fratty setting.” .Bud Light's partnership with Dylan Mulvaney drew criticism from country music stars Travis Tritt and John Rich, while Kid Rock posted a video of himself shooting cases of the beer and saying, “F*** Bud Light and f*** Anheuser-Busch.” .AB faced calls for a boycott and threats against its facilities..READ MORE SLOBODIAN: Budweiser’s Clydesdale horse is back, lost customers aren't buying it.The company released a statement from CEO Brendan Whitworth, which did not contain an apology to offended customers or mention Mulvaney and aired a pro-America advertisement featuring a Clydesdale horse..The CEO’s statement said that Bud Light is focused on “brewing great beer for all customers” and making a “positive impact in communities and the country.”.READ MORE Anheuser-Busch CEO addresses Bud Light backlash over transgender partnership.AB said that its facilities had faced threats..The White House condemned the “violence and vitriol” against transgender Americans..This is what the Western Standard is up againstThe Trudeau government is funding lies and propaganda by directly subsidizing the mainstream media. They do this to entrench the powerful Eastern, woke and corrupt interests that dominate the political, social and economic institutions in Canada. Federal authorities are constantly trying to censor us and stop us from publishing the stories that they don’t want you to read. Ottawa may weaponize our taxes and police against us, but we’ve got a powerful ally on our side.You. Free men, and free women. We need you to stand with us and become a member of the Western Standard. Here’s what you will get for your membership:Unlimited access to all articles from the Western Standard, Alberta Report, West Coast Standard, and Saskatchewan Standard, with no paywall. Our daily newsletter delivered to your inbox. .Access to exclusive Member-only WS events.Keep the West’s leading independent media voice strong and free.If you can, please support us with a monthly or annual membership. It takes just a moment to set up, and you will be making a big impact on keeping one the last independent media outlets in Canada free from Ottawa’s corrupting influence.
