Anheuser-Busch (AB), the parent company of Bud Light, lost more than $6.5 billion in market value after announcing the promotional partnership with transgender activist and social media celebrity Dylan Mulvaney.. Dylan Mulvaney Bud Light Beer Can .The shares dropped after a nationwide backlash against Bud Light that spread to other countries, including Canada..After the New York Stock Exchange closed Wednesday, AB shares fell almost 5% since the Bud Light and Mulvaney deal was announced at the beginning of the month..The drop wiped out $6.65 billion in AB’s market capitalization..Dylan Mulvaney was honoured by Bud Light with its own limited-release can with Mulvaney’s face on it..Mulvaney claims to be a woman, but was born as a man and the special Bud Light can celebrates Mulvaney’s one year as a “woman.”.READ MORE Bud Light partners with transgender activist to ‘authentically connect with audiences’.On social media, Mulvaney created several videos promoting Bud Light, including dressing up like Audrey Hepburn’s character in “Breakfast at Tiffany’s” and pretending not to understand March Madness while drinking a Bud Light..A second video had Mulvaney in a bathtub dancing to “hold” music with a stack of Bud Light cans, which was an improvisation on a Super Bowl commercial for Bud Light..“This month, I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it,” said Mulvaney announcing the Bud Light partnership..Mulvaney has more than 10 million TikTok followers..After the partnership started, a nationwide backlash against Bud Light began, with sales dropping across several states..Breitbart News reported one Missouri bar saw a 40% drop in Bud Light and other AB beverages. A bar in New York’s Hell’s Kitchen neighbourhood saw a 70% drop in Bud Light sales..Alissa Heinerscheid, Bud Light's vice president of marketing, said in a video that “Bud Light had been kind of a brand of fratty, kind of out-of-touch humour, and it was really important that we had another approach.”
Anheuser-Busch (AB), the parent company of Bud Light, lost more than $6.5 billion in market value after announcing the promotional partnership with transgender activist and social media celebrity Dylan Mulvaney.. Dylan Mulvaney Bud Light Beer Can .The shares dropped after a nationwide backlash against Bud Light that spread to other countries, including Canada..After the New York Stock Exchange closed Wednesday, AB shares fell almost 5% since the Bud Light and Mulvaney deal was announced at the beginning of the month..The drop wiped out $6.65 billion in AB’s market capitalization..Dylan Mulvaney was honoured by Bud Light with its own limited-release can with Mulvaney’s face on it..Mulvaney claims to be a woman, but was born as a man and the special Bud Light can celebrates Mulvaney’s one year as a “woman.”.READ MORE Bud Light partners with transgender activist to ‘authentically connect with audiences’.On social media, Mulvaney created several videos promoting Bud Light, including dressing up like Audrey Hepburn’s character in “Breakfast at Tiffany’s” and pretending not to understand March Madness while drinking a Bud Light..A second video had Mulvaney in a bathtub dancing to “hold” music with a stack of Bud Light cans, which was an improvisation on a Super Bowl commercial for Bud Light..“This month, I celebrated my day 365 of womanhood and Bud Light sent me possibly the best gift ever — a can with my face on it,” said Mulvaney announcing the Bud Light partnership..Mulvaney has more than 10 million TikTok followers..After the partnership started, a nationwide backlash against Bud Light began, with sales dropping across several states..Breitbart News reported one Missouri bar saw a 40% drop in Bud Light and other AB beverages. A bar in New York’s Hell’s Kitchen neighbourhood saw a 70% drop in Bud Light sales..Alissa Heinerscheid, Bud Light's vice president of marketing, said in a video that “Bud Light had been kind of a brand of fratty, kind of out-of-touch humour, and it was really important that we had another approach.”
